Saturday, August 15, 2015
Glass or Plastic?
Another successful morning of selling honey. Honestly it's barely worth my time to load everything up, drive, set up, sell and take down because the truth is I could sell every drop without leaving the Small-Hold. I actually only sell at the local farmer's market for a couple of reasons.
1. To support the market. It's a small affair right now and hasn't really grown much over the last couple of years. IN fact it really has shrunk as most of the vendors never really made enough money to make it worth the trip. I am not sure what they were expecting unless you have a true niche thing going on it takes time to build up a real clientele. The buyers need to KNOW you are going to be there every week or they go somewhere else.
2. To make local contacts of like minded people. This is the main reason I bother. I have made more local contacts with other small growers and operators that it makes up for the time lost. As an example today I ran out of honey dippers. They are sometimes hard to order but the local wood worker and I got to talking and I may just start buying them from him if he can make em reasonable enough.
3. The Future. As things continue to decline and super market prices keep rising I really think the local market will take off once again. This is a bad year as most everyone who used to sell their produce the last few years were wiped out this season. By now most of the customers have figured out the pickings are going to be slim and stopped coming. Eventually though the market may be the main stopping spot and it's best to already have a base and be established for when that happens.
As an interesting side effect due to the reduced yield by other vendors has changed my sales as well. The people coming to the market are now die hard supporters more than casual buyers. Mostly middle age to older Women. They been screaming at me to bring them honey. When the other vendors are doing well we get a large number of Men running through looking for tomatoes and green beans mostly. Not this year as much because they have given up but when the Men come through they usually buy honey if I am there.
I have learned over the years that......
Men buy honey in plastic bottles and Women buy honey in glass jars.
There are of course exceptions but the above rule follows true in about 95% of the cases.
Anyway sorry about not posting last night. I was too tired after the 12 hour shift and still had to get ready for today's market run. Now off to put the top on the chicken stall.
Keep Prepping Everyone!!!!!!