Wednesday, September 3, 2014
So Who can Afford Advertising?
I got a call this morning to make a run up to North KC so I was out most of the day. It was kinda unexpected but I did try and schedule a Tractor Time post but once again it didn't work.
Never fear my fellow tractor enthusiasts I am scheduled to make a run the next two days so the tractors will return.
I try and make some observations as I roll through different sections of America's heartland and today was no exception. Going West is always a bit of a let down for me usually though because it seems when I travel West I rarely get far off the main interstates unlike when I go North or South. This time was no exception as it was I-70 and I-435 the entire way but I did have plenty of time to think on one observation in particular that has been right in front of me for a while now.
While the interstate seems to still have plenty of small do-it-yourself type billboards that never seem to change and usually advertise for some regional business like equipment sales or adult bookstores I have been paying closer attention to the overly large, extremely well lit, expensive ones lately.
It seems to me there are only two major buyers of these billboards all across the mid-section of Missouri and one of them is a distant second.
Auto Dealerships and every college or university in the State.
I swear I saw one University that called itself Mom and Pop's Burger Barn and Community College.
Some of the larger ones seem to have enough money to blow they can afford to place these skyscraper sized billboards into groups of six or more each with one word and a Minority student pictured per board. I counted about eight different colleges advertising just between Columbia and KC this afternoon and I am not even sure where a couple of them are even located.
These bill boards are not new but as this downturn continues they have taken on a different tone and relevance especially as all the other signs begin to appear more run down and less maintained.
I guess advertising doesn't cost, it pays. Especially when your using someone else' money to get there.
Keep Prepping Everyone!!!